"This book provides a compelling analysis that expands our understanding of religion by revealing its presence in cultural activities far beyond the traditional confines of churches, mosques, temples, and other sacred spaces. It demonstrates that the intensity of religious devotion is not limited to such traditional locations as churches, temples, mosques, and shrines but actually flourishes in various spheres of our cultural life, such as big business, body and sex, entertainment, sports, politics, and science and technology."
—Peter J. Paris, Elmer G. Homrighausen Professor Emeritus of Christian Social Ethics, Princeton Theological Seminary

"What is religion and where does one find it? What are the markers of religiosity exposed through popular culture? These are some of the vital questions addressed by this important text. Those interested in a rich and multilayered analysis of how religion is organized and expressed within the everyday language, symbols, and practices of cultural life will find this text an important contribution to scholarship. It is insightful and a much-needed addition to our understanding of the deep significance of the cultural worlds that hold and express religious belief and practices."
—Anthony B. Pinn, Agnes Cullen Arnold Professor of Humanities and Professor of Religion, Rice University

"Leaving the safe, stuffy hallways of academia, the Floyd-Thomases and Mark Toulouse, as participant-observers, provide a riveting, rigorous, and reflective analysis of 'worshiping' at one of the seven popular altars of U.S. culture—a process they call "altar-ization." Regardless as to which 'secular' altar you bend your knees; this groundbreaking book will raise your consciousness to the meaning of your participation."
—Miguel A. De La Torre, Professor of Social Ethics and Latino/a Studies, Iliff School of Theology

"Americans' search for ultimate meaning is alive and well, although it looks different than it has in the past. The Altars Where We Worship is an intelligent and intriguing exploration into the ways in which Americans are increasingly living in multiple religious worlds at once, where traditional religious altars have been replaced in people's hearts with altars created by popular cultural (e.g., business, entertainment, sex, technology, sports) altars no less demanding and meaning-full."
—Renita J. Weems, biblical scholar, African Methodist Episcopal minister, and author of Just A Sister Away and Battered Love

"Tillich meets Marx in this sweeping indictment of where Americans really go to find ultimate meaning—not to church but to sex, business, entertainment, politics, sports, and science and technology. Rejecting the idea that popular culture is devoid of religion, the authors argue instead that religion in America is deeply and pervasively self-indulgent."
—Amanda Porterfield, Robert A. Spivey Professor of Religion and Professor of History, Florida State University