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BOOKS

Academic I5

Academic Bible TABB

Acts TABB!ACT

Archaeology and History TABB!ARC

Early Christian Literature TABB!ECL

Early Judaism TABB!JUD

Exegesis and Method TABB!EXE

Family, Religion, and Culture TABB!FRC

Feminist TABB!FEM

Gospels TABB!GOS

Historical TABB!HIS

History of Interpretation TABB!HTY

Introduction TABB!INT

Jesus Studies TABB!JES

Literary Currents in Biblical Interpretation TABB!LCB

New Testament TABB!NEW

Non-Canonical Literature TABB!NON

Old Testament TABB!OLT

Paul TABB!PAU

Pentateuch TABB!PEN

Prophets TABB!PRO

Psalms and Songs TABB!PSA

Reference TABB!REF

Revelation and Later New Testament Literature TABB!REV

Theology and Ethics TABB!THE

Wisdom TABB!WIS

Ethics TAET

African-American TAET!AFF

Applied TAET!APP

Biblical TAET!BIB

Family, Religion, and Culture TAET!FRC

Feminist TAET!FEM

Historical TAET!HIS

Introduction TAET!INT

Liberation TAET!LIB

Library of Theological Ethics TAET!LTE

Politics and Society TAET!POS

Sexuality TAET!SEX

Womanist TAET!WOM

History TAHI

American TAHI!AME

Ancient TAHI!ANC

Early Church TAHI!EAR

Introduction TAHI!INT

Medieval TAHI!MED

Missions TAHI!MIS

Modern TAHI!MOD

Reformation TAHI!REF

Languages TALA

Greek TALA!GRE

Hebrew TALA!HEB

Other TALA!OTH

Ministry TAMN

Christian Education TAMN!CED

Evangelism and Church Growth TAMN!EVG

Leadership TAMN!LEA

Pastoral Care and Counseling TAMN!PCC

Preaching TAPR

Biblical TAPR!BIB

Commentaries TAPR!COM

Homiletics TAPR!HOM

Lectionary TAPR!LEC

Theology TATE

Armchair Theologians TATE!ARM

Black Theology TATE!BLA

Christology TATE!CHR

Constructive TATE!CON

Contemporary Culture TATE!CCU

Doctrine TATE!DOC

Evangelical TATE!EVG

Feminist TATE!FEM

Historical TATE!HIS

Introduction TATE!INT

Liberation TATE!LIB

Modern TATE!MOD

Pastoral TATE!PAS

Practical TATE!PRA

Reformed TATE!REF

Religion and Philosophy TATE!REL

Religion and Science TATE!RES

Systematic TATE!SYS

Trinity TATE!TRI

Womanist TATE!WOM

World Religions TWOR

Worship and Music TWAM

Liturgical Studies TWAM!LIT

Music TWAM!MUS

Audio Books I6

Christian Living TAUC

Devotion TAUD

Fiction TAUF

Spirituality TAUS

Beliefs & Theology I7

Christian Beliefs TTCB

Denominations TMDE

Baptist TMDE!BAP

Christian Church (Disciples) TMDE!DOC

Episcopal TMDE!EPI

Methodist TMDE!MET

Presbyterian TMDE!PRE

United Church of Christ TMDE!UCC

Introduction TTIN

Reformed TTRE

Bible Study & Bible I8

Bible Study TBBI

New Testament TBBI!NEW

Old Testament TBBI!OLT

Bible Study Resources TBST

Bibles TBIB

Audio Bibles TBIB!AUD

Bibles and Study Bibles TBIB!BIB

Children's Bibles TBIB!CHI

Church & Pew Bibles TBIB!CHU

Church Education Resources TBIB!EDU

Curriculum TBIB!CUR

Devotional Bibles TBIB!DEV

DVD Curriculum TBIB!DVD

Large Print Bibles TBIB!LAR

Parallel Bibles TBIB!PAR

Study Bibles TBIB!STU

Text & Reference Bibles TBIB!TEX

The Story Curriculum TBIB!TST

Youth Bibles TBIB!YOU

Church Education Resources TBCE

Series TBSR

For Today Series TBSR!TOD

Immersion Bible Studies TBSR!IMM

Interpretation Bible Studies TBSR!INT

The Bible from Scratch TBSR!SCR

The Daily Study Bible Series TBSR!DSB

The New Daily Study Bible Series TBSR!NDS

The New Testament for Everyone TBSR!NTE

The Old Testament for Everyone TBSR!OTE

Westminster Bible Companion TBSR!WBC

William Barclay Library TBSR!WBL

Children & Youth Books I9

Ages 3-5 TCAT

Bibles TCAT!BIB

Picture Books TCAT!PIC

Ages 6-8 TCAS

Bibles TCAS!BIB

Devotionals TCAS!DEV

Fiction TCAS!FIC

Non-Fiction TCAS!NON

Picture Books TCAS!PIC

Ages 9-12 TCAN

Bibles TCAN!BIB

Devotionals TCAN!DEV

Fiction TCAN!FIC

Non-Fiction TCAN!NON

Birth to 2 TCBI

Bibles TCBI!BIB

Board Books TCBI!BOA

Picture Books TCBI!PIC

Youth and Young Adult TCYA

Bible Studies TCYA!BIS

Bibles TCYA!BIB

Devotionals TCYA!DEV

Fiction TCYA!FIC

Non-Fiction TCYA!NON

Christian Living I10

Death, Grief, Bereavement TLDE

Discipleship TLDI

Introducing the Faith TLDI!INT

Knowing God TLDI!KNO

Sharing Your Faith TLDI!SYF

Social Issues & Social Justice TLDI!SOC

Spiritual Disciplines TLDI!SPI

Family Life TFAM

Divorce TFAM!DIV

Marriage TFAM!MAR

Parenting TFAM!PAR

Relationships TFAM!REL

Men's Interest TLMI

Personal Growth TLPG

Spiritual Growth TLSP

Women's Interest TLWO

Church Ministry & Leadership I11

Administration TMAD

Christian Education Resources TMCE

Church Life TMCH

Emerging Church TMEC

Evangelism & Church Growth TMEV

Leadership TMLE

Outreach TMOR

Pastoral Care & Counseling TMPC

Preaching TMPR

Children's Sermon Resources TMPR!CHI

Feasting on the Word TMPR!FOW

General Sermon Resources TMPR!GEN

Homiletics TMPR!HOM

Lectionary Resources TMPR!LEC

Sermon Collections TMPR!SER

Spiritual Formation TMSP

Stewardship Resources TMST

Worship TMWO

General Worship Resources TMWO!WOR

Glory to God Hymnal TMWO!GOD

Hymnals and Music TMWO!HYM

Lectionary Resources TMWO!LEC

Seasonal Resources TMWO!SEA

Worship & Children TMWO!CHI

Series & Commentaries I12

Commentary Sets TCCO

Lectionary Commentaries TCLE

Feasting on the Word TCLE!FOW

Other Lectionary Commentaries TCLE!OTH

New Testament TCNT

Old Testament TCOT

One Volume Commentaries TCOV

Series & Commentary Series TCCS

Armchair Theologians TCCS!ARM

Belief: A Theological Commentary on the Bible TCCS!BEL

Belief: A Theological Commentary on the Bible TCCS!TCB

For Today TCCS!FT

Gospel according to . . . TCCS!GAT

Heart of Christian Faith TCCS!FOU

Interpretation (hardcover) TCCS!INT2

Interpretation (paperback) TCCS!INT

New Interpreter's Bible Commentary TCCS!NIB

The Bible from Scratch TCCS!SCR

The Daily Study Bible (OT) TCCS!DSB

The New Daily Study Bible (NT) TCCS!NDS

The New Testament for Everyone TCCS!NTE

The Old Testament for Everyone TCCS!OTE

Westminster Bible Companion TCCS!WBC

Social & Ethical Issues I13

Environmental Stewardship TLCE

Fiction & Literature I14

Adult Fiction TFAF

Biography TFBI

Children's Fiction TFCF

Poetry TFPO

Young Adult Fiction TFYA

Gift Books I15

Gift Books TGFT

Advent & Christmas TGFT!ADV

Inspirational TGFT!INS

Journals TGFT!JOU

Lent & Easter TGFT!LEN

Relationships TGFT!REL

Seasonal Gift Books TGFT!SEA

Religion & Culture I16

Future of the Church TRFU

Future of the Church TRFU

History TRHI

American Religious History TRHI!AME

Introduction to Christian History TRHI!INT

Popular Culture TRPC

Religion and Politics TRRE

Social & Ethical Issues TRSO

World Religions TRWO

Spirituality I17

Devotions TSDE

365 Day Devotions TSDE!DAY

Children's Devotions TSDE!CHI

Daily Devotions TSDE!DAI

General Devotions TSDE!GEN

Youth Devotions TSDE!YOU

General Spirituality TSGE

Prayer TSPR

About Prayer TSPR!ABO

Prayer & Meditations TSPR!PRA

Spiritual Practices TSSP

Spanish & Korean Resources I30

Spanish Books and Resources TSPAN

Academic - Spanish TSPAN!ACA

Bible Study - Spanish TSPAN!BS

Bibles - Spanish TSPAN!BIB

Christian Living - Spanish TSPAN!CHL

Church Leadership - Spanish TSPAN!CHU

Fiction - Spanish TSPAN!FIC

Personal Growth - Spanish TSPAN!PER

Spirituality - Spanish TSPAN!SPI

Theology - Spanish TSPAN!THE

Quantity Discount I31

Bible Study TQUAB

Christian Living TQUAC

Contemporary Issues TQUAI

CURRICULUM

All Ages I37

Feasting on the Word CFOW

9- and 12-Month Subscriptions CFOW!YSP

Adult CFOW!AD

Fall CFOW!FA

Grades 3-4 CFOW!34

Grades K-2 CFOW!K2

Joining the Feast (for leaders) CFOW!JTF

Multiage (Grades K-6) CFOW!K6

Spring CFOW!SP

Summer CFOW!SU

Tweens (Grades 5-6) CFOW!56

Winter CFOW!WI

Young Adult CFOW!YA

Youth CFOW!YTH

Mister Rogers (FREE)

Early Childhood I18

Growing in Grace and Gratitude Toddler

Children I19

Awesome Adventures CCAA

Feasting on the Word CCFOW

9- and 12-Month Subscriptions CCFOW!YSP

Fall CCFOW!FA

Grades 3-4 CCFOW!34

Grades K-2 CCFOW!K2

Multiage (Grades K-6) CCFOW!K6

Spring CCFOW!SP

Summer CCFOW!SU

Tweens (Grades 5-6) CCFOW!56

Winter CCFOW!WI

Growing in God's Love: A Story Bible Curriculum CCGIGL

New Testament CCGIGL!NT

Old Testament CCGIGL!OT

Growing in Grace & Gratitude CCGGG

9-Month Subscriptions CCGGG!9MS

Ages 3-5 CCGGG!35

Ages 5-7 CCGGG!57

Ages 8-10 CCGGG!810

Fall CCGGG!FA

Multiage (Ages 5-10) CCGGG!510

Spring CCGGG!SP

Summer CCGGG!SU

Winter CCGGG!WI

We Believe Workshop CCWBW

Advent CCWBW!AD

Creation CCWBW!CR

David, as a Boy CCWBW!DAV

Down through the Roof CCWBW!DOWN

Feeding 5,000 CCWBW!FEED

Jesus' Big Words CCWBW!JBW

One Says, "Thank You" CCWBW!TY

Palm Sunday CCWBW!PS

Peter and Cornelius CCWBW!PC

Road to Emmaus CCWBW!RE

The Found CCWBW!FND

The Great Commandment CCWBW!CMD

The Great Commission CCWBW!CMS

The Last Supper CCWBW!TLS

Women at the Tomb CCWBW!WOM

Youth I20

Engage YCENG

Faith Questions YCFQ

Basics of Faith YCFQ!FA

Bible Studies YCFQ!BIB

Real-Life Topics YCFQ!LIF

Understanding Theology YCFQ!THE

Feasting on the Word YCFOW

9- and 12-Month Subscriptions YCFOW!YSP

Fall YCFOW!FA

Spring YCFOW!SP

Summer YCFOW!SU

Winter YCFOW!WI

InFormed YCINF

Articles YCINF!ART

Lesson Plans YCINF!LP

Simple Sundays YCSS

Survey Courses YCSC

Adult I21

Being Reformed Studies ACBRS

Advent and Lent ACBRS!AL

Being Presbyterian ACBRS!BP

Bible Studies ACBRS!BS

Christian Living ACBRS!CL

Church History ACBRS!CH

Confessions ACBRS!CON

Mission and Social Justice ACBRS!SJ

Being Reformed Workbooks ACBRW

Engage ACENG

Feasting on the Word ACFOW

9- and 12-Month Subscriptions ACFOW!YSP

Adult ACFOW!AD

Fall ACFOW!FA

Joining the Feast (for leaders) ACFOW!JTF

Spring ACFOW!SP

Summer ACFOW!SU

Winter ACFOW!WI

Young Adult ACFOW!YA

Standing Order

The Present Word ACTPW

Fall ACTPW!FA

Spring ACTPW!SP

Summer ACTPW!SU

Winter ACTPW!WI

Confirmation I38

Big God Big Questions CNCBIG

Class Kits CNCBIG!CK

Individual Components CNCBIG!IC

Professing Our Faith CNCPOF

Korean Language I39

Being Reformed Studies KCBRS

Being Reformed Workbooks KCBRW

Engage KCENG

Family Community KCFC

Kingdom Life KCKL

Fall KCKL!FA

Spring KCKL!SP

Summer KCKL!SU

Winter KCKL!WI

Spanish Language I40

Crecemos en gracia y gratitud SCCGG

Edades 3-5 SCCGG!35

Edades m�ltiples (Edades 5-10) SCCGG!510

Invierno SCCGG!WI

Oto�o SCCGG!FA

Primavera SCCGG!SP

Verano SCCGG!SU

Estudios biblicos reformados SCEBR

Nuevo Testamento SCEBR!NT

Viejo Testamento SCEBR!OT

Participe SCPAR

�Ref�rmanos! Estudios SCRE

�Ref�rmanos! Manuales de trabajo SCMT

DOWNLOADABLE STUDIES

Study Subscription I

Adults I22

Bible and Theology TABT

Bible 101 TABT!BIB

Bible Study TABT!BS

Biblical Characters TABT!BC

Denominational Beliefs TABT!DEN

Historical Figures TABT!HIS

Nonbiblical Books TABT!NON

Theological Questions TABT!TQ

Worship TABT!WOR

Christian Living TACL

Family and Relationships TACL!FAM

Health and Healing TACL!HAH

Holidays TACL!HOL

Church Life TACH

Religious Movements TACH!MOV

Seasons of the Church Year TACH!SEA

Understanding Your Church TACH!PPL

Contemporary Issues TACI

In the News TACI!ITN

Religion and Politics TACI!RAP

Social and Ethical Issues TACI!ETH

Understanding Our World TACI!GLB

World Religions TACI!WR

Popular Culture TAPC

Books TAPC!BKS

Movies TAPC!MOV

Music TAPC!MUS

Technology TAPC!TCH

Television TAPC!TV

Spanish Studies TSPN

Bible and Theology TSPN!BIB

Christian Living TSPN!LIV

Spirituality TASP

Practices and Disciplines TASP!PAD

Prayer and Reflection TASP!PRA

Spirituality Across the Lifespan TASP!LIF

Types of Spirituality TASP!TYP

Youth I23

Bible and Theology TYBT

Bible Study TYBT!BS

Theological Questions TYBT!TQ

Worship TYBT!WOR

Contemporary Moral Issues TYCI

Living Your Faith TYCI!LYF

Moral Questions TYCI!MQ

Popular Culture TYPC

Movies TYPC!MOV

Music TYPC!MUS

Technology TYPC!TCH

Television TYPC!TV

Spirituality and Christian Living TYSP

Family and Relationships TYSP!FAM

Holidays TYSP!HOL

Prayer TYSP!PRA

Self-Reflection TYSP!REF

Parenting (Teens) I24

Bible and Theology TPBT

Bible TPBT!BIB

Worship TPBT!WOR

Christian Living TPCL

Family and Relationships TPCL!FAM

Parenting in Today's World TPCL!WOR

Reflection TPCL!REF

Supporting Your Teen TPCL!TNY

Popular Culture TPPC

Movies TPPC!MOV

New Members Class TPPC!NMC

Technology TPPC!TCH

Parenting (Children) I25

Bible and Theology TCBT

Bible TCBT!BIB

Worship TCBT!WOR

Christian Living TCCL

Family and Relationships TCCL!FAM

Parenting in Today's World TCCL!WOR

Reflection TCCL!REF

Older Adults I26

Bible and Theology TOBT

Bible Study TOBT!BS

Christian Living TOCL

Family and Relationships TOCL!FAM

Reflection TOCL!REF

Contemporary Issues TOCI

Religion and Politics TOCI!RAP

Social and Ethical Issues TOCI!ETH

Spirituality TOSP

Practices and Disciplines TOSP!PRA

Spirituality Across the Lifespan TOSP!LIF

Young Adults I27

Bible and Theology TGBT

Bible 101 TGBT!BIB

Denominational Beliefs TGBT!DEN

Theological Questions TGBT!TQ

Christian Living TGCL

Family and Relationships TGCL!FAM

Holidays TGCL!HOL

Contemporary Issues TGCI

In the News TGCI!ITN

Religion and Politics TGCI!RAP

Social and Ethical Issues TGCI!ETH

World Religions TGCI!WR

Popular Culture TGPC

Movies TGPC!MOV

Technology TGPC!TCH

Television TGPC!TV

Spirituality TGSP

Practices and Disciplines TGSP!PAD

Prayer TGSP!PRA

Study Packs I28

Advent Study Packs TSPA

Adult TSPA!ADT

Youth TSPA!YTH

Lenten Study Packs TSPL

Adult TSPL!ADT

Youth TSPL!YTH

Staff Picks Study Packs TPPS

Adult Bible Study Class TPPS!ABS

Adult Contemporary Class TPPS!ACI

Campus Ministry Group TPPS!CMG

Create Your Own Study Pack TPPS!CYO

Men's Study Group TPPS!MSG

Parenting Group TPPS!PAR

Women's Study Group TPPS!WSG

Youth Group TPPS!YTH

Thematic Study Packs TPRM

Bible and Theology Study Packs TPRM!BAT

Contemporary Issues Study Packs TPRM!CIS

Free Studies & Tools I29

Free Studies TFST

Adult Free Studies TFST!ADT

Free Parenting Studies TFST!PAR

Free Youth Studies TFST!YTH

Teaching Tools TFTT

Group Study Tools TFTT!GST

Leadership Tools TFTT!TEA

Spanish Studies I34

Spanish Studies TSPN

Bible and Theology TSPN!BIB

Christian Living TSPN!LIV

Bible & Theology I35

Christian Living I36

SEASONAL

Advent & Christmas I32

Books TADB

Bible Study TADB!BS

Children & Youth TADB!CH

Christian Living TADB!CL

Gift Books TADB!GI

Preaching & Worship TADB!PR

Devotionals TADE

Downloadable Studies TADS

Adult Downloadable Studies TADS!AD

Youth Downloadable Studies TADS!YOU

Group Studies TACU

Book-Based Group Study TACU!BOO

DVD Curriculum TACU!DVD

Group Studies TAGS

Lent & Easter I33

Books TLDB

Bible Study TLDB!BS

Children & Youth TLDB!CH

Christian Living TLDB!CL

Gift Books TLDB!GI

Preaching & Worship TLDB!PR

Curriculum TLCU

Curriculum Books TLCU!BOO

DVD Curriculum TLCU!DVD

Devotionals TLDV

Group Studies TLGS

Titles by: Carrie La Ferle

Author: Carrie La Ferle

Carrie La Ferle is the Marriott Endowed Professor of Ethics & Culture at the Temerlin Advertising Institute, Southern Methodist University.

PS21;OTHER;DD21;DDPR;P23;DDS23;FOH2023;PRCH

Preaching and the Thirty-Second Commercial
Lessons from Advertising for the Pulpit

By O. Wesley Allen, Jr., Carrie La Ferle

At first glance, preaching and advertising seem worlds apart from one another. One tries to proclaim love of God and neighbor; the other tries to sell you something that you may or may not need. Yet both must compete with other ways we receive and pr...

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