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Resources for Christians and seekers
Titles by: Carrie La Ferle

Author: Carrie La Ferle

Carrie La Ferle is the Marriott Endowed Professor of Ethics & Culture at the Temerlin Advertising Institute, Southern Methodist University.

Preaching and the Thirty-Second Commercial 
Lessons from Advertising for the Pulpit
By O. Wesley Allen, Jr., Carrie La Ferle
At first glance, preaching and advertising seem worlds apart from one another. One tries to proclaim love of God and neighbor; the other tries to sell you something that you may or may not need. Yet both must compete with other ways we receive and pr...
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